Cadburys Communication Campaign :: Business Management Studies

Cadburys Communication CampaignSection B- Communications campaignThe product I pass chosen for this communications campaign isCadburys. Cadburys is an existing product which consists of manydifferent types of chocolates. The company is aimed at all ages butmostly young adults and children.Cadburys are sponsored by ofttimes company but one of their main sponsorsis Coronation Street. Coronation Street is the most watched programmeon UK Television it has a 35 year pedigree(prenominal) and reaches more than 15million households, although a number of possible suitors werementioned it was Cadbury who came forward with a 10 million packageto create a sponsorship which has set the bench mark for broadcastsponsorship in the UK. quote taken from the Cadbury website. As youcan see Cadbury have one of the biggest sponsorship deals and withthis it allows the company to enhance their name and reputation.One campaign which Cadbury have already used was a poster campaign theposters they used loo ked like thisPoster CampaignsHere are three posters you will have seen out and just roughly this summer.Image of Happiness Comes from Within posterImage of Let Your Happiness Bubble Over posterImage of The path to Happiness is paved with Mint Chips posterAs you can see from the posters, with this Campaign Cadbury tried toadvertise their different varieties of dairy milk instead of just theoriginal dairy milk.When preparing a communications campaign, the employment needs to setobjectives which may includeInforming For Cadburys to inform the public about this product, they have to tell the public what the public is and what it contains.Persuading When people hear about this product they might not take any notice so one of the businesses objectives is to persuade the public to buy this. This can be done by putting making the chocolates stand out against the others in the market.Reminding As there are so many other business out there in the world people might forget that your pr oduct exist, so sometimes the public need