Corporate Social Responsibility Sony Corporation

Sony Corporation’s is one of the world’s largest corporations. Sony was founded in 1946 with its headquarter in Japan. It produces a variety of products, such as consumer’s devices, gaming, and communication devices. Its invention of the portable tape recorder was the break that the company needed in order to grow and enter other markets. (Corporate Info, 2015). Corporation’s main purpose is to achieve the highest profit and to satisfy the stakeholder involved (Krishnan, 2011). This encapsulated in the concept of corporate social responsibility (CSR). In this regard, it is important to examine Sony Corporation in terms of its adaptation and implementation of their social performance. Traditional business models have allowed companies to grow and expand since the focus is on the good of the businesses to the exclusion of everything else. This selfish regard for other stakeholders have taken its toll on people and the environment, hence, the call for greate r responsibility and accountability from corporations, especially those that operate in many parts of the world (Seong-Tae and Lee Sang-Yoon, 2012). In line with this, this essay will examine Sony’s Social performance regarding to the environment, employment and human right issues, and the impact on company stakeholders and society. The stakeholder in this paper will be the shareholder, consumers and the employees in whom they share their business with. In the aspects of environmental issues, Sony Corporation is one ofShow MoreRelatedJapan s Corporate Social Responsibility989 Words   |  4 PagesWhen companies or corporations exceed national lines of the country that their headquarter is in this can be known as going â€Å"global,† and a corporation in this situation can be known as a Multinational corporation. 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It also be called â€Å"HeadRead MoreEssay Sony1141 Words   |  5 PagesCORPORATE SOCIAL RESPONSIBILITY Our companies are known for creating products that enrich peoples lives.   Through Sony Corporation of America and its operating companies, we’re equally dedicated to improving peoples lives.   Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment and encouraging employee volunteerism. Our strategic philanthropy and corporateRead MoreMission And Objectives Of Sony1531 Words   |  7 Pagesâ€Å"At Sony, our mission is to be a company that inspires and fulfills your curiosity. Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can. Creating unique new cultures and experiences. 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Consumers†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 3. Evaluation on CSR activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 3.1 Employees†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6 3.2 Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 3.3 Consumers †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.8 4. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreVideo and Sony1179 Words   |  5 PagesIntroduction Sony was founded in 1945 by partners Masaru Ibuka, (an engineer), and Akio Morita, (a physicist),and was originally named Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering). The firm was launched in Nihonbashi, Tokyo. Four years later the company developed and produced Japans’ first magnetite-coated, paper-based recording tape, called Soni-Tape. In 1955, the firm began using Sony logo on Totsuko products. The group also launched Japan s first transistor radio, the TR-55, duringRead MoreOrganization And Management : Organization1742 Words   |  7 Pagesto talk to leaders before going ahead with the action of whistle-blow because this way, the staff will think and would want to discuss with the employers about their action. 2. 2.1 Sony Pictures Entertainment Inc. is an American entertainment secondary of the Japanese international technology and media corporation Sony. The company is based in Culver City, California which comprises of Sony’s motion picture, television production and distribution units. As of March 2016, the company has supposedlyRead MoreIntroduction. Defining Corporate Social Responsibility1254 Words   |  6 PagesIntroduction Defining corporate social responsibility or CSR can be as simple as a business that practices benefiting society (Caramela, 2016). Good CSR is one that is constructive to the entire business practices with the community. Sony is a Japanese based electronic store that has ventured to other countries worldwide. They create the newest and latest technology to compete with other competitors and to satisfy their consumer’s curiosity. The company’s mission statement declares, â€Å"To be aRead MoreSony Case Study - Resources, Capabilities and Core Competencies1544 Words   |  7 Pagescapabilities and core competencies? Does Sony have a sustainable competitive advantage? Sony Corporation is considered one of the world’s most successful companies, operating in the â€Å"electronics, games, music, films and financial services† industry (Hanson et al, 2001). Sony is known for creating â€Å"products that stimulate the senses and refresh the spirit† (Sony, 2007). Effectively managing a combination of its resources, capabilities and core competencies, has allowed Sony to create a strong sustainableRead MoreThe History And Evolution Of Sony Pictures1682 Words   |  7 Pages The History and Evolution of Sony Pictures The motion picture industry has endowed us an ample amount of many years of history and excitement throughout America. Without films in today’s social and cultural society, how could we be perceptive to historical events, current situations, or future expectations? Sony Pictures have come a long way to be where they are now. To begin, Sony Pictures was founded in 1918 by two brothers by the name of Harry and Jack Cohn. Harry Cohn was born on the day